From April to May, we’re moving beyond traditional marketing and bringing learning to life through real, child-led moments. By replacing our Creative Director with “in-house artists”, our franchisees have yet another opportunity to delight parents, inspire children and connect with local families.
Letting little voices lead the way
At the heart of the campaign is a simple but powerful idea: letting children lead the story. Across our network, children’s artwork and early writing are being showcased in displays, marketing materials and social media content.
Our nurseries are also creating in-setting exhibition walls, giving parents the chance to see their child’s creativity – and development – up close in a meaningful, tangible way.
A specially designed version of our logo, brought to life by a child’s artwork, sits front and centre of the campaign – reinforcing that our brand is shaped by the children we support. Meanwhile, a series of ‘Through Their Eyes’ videos offers a unique perspective on nursery life at Monkey Puzzle – capturing everyday moments from a child’s point of view.
Real creativity, real connections
Together, these elements help parents clearly picture their child thriving in one of our settings.
Our Managing Director Grace Cole said, “What’s so powerful about this campaign is how naturally it helps parents understand what makes our nurseries special. By sharing real, everyday moments from the children themselves, we’re able to show how learning happens in a way that feels genuine, relatable and easy for families to connect with.”
Our ‘Children as Creators’ campaign has been designed with our franchisee network firmly in mind, providing a strong, ready-to-use framework.
Each of our settings is equipped with adaptable campaign assets that reflect their own nursery environment, while still benefiting from a cohesive national message. By focusing on authentic, child-led content, our campaign naturally builds emotional connection with existing and prospective families – a key factor in choosing one of our nurseries.
It also supports franchisees during nursery tours, offering simple ways to talk about learning and development without relying on overly technical language. In competitive local markets, this approach helps our franchisees stand out by showcasing the real experience they offer.
“Importantly, shared campaign activity creates momentum across our network – reinforcing a sense of collaboration and collective growth,” added Grace.
Bringing learning to life through their eyes
Ultimately, our campaign is rooted in the belief that children should be at the heart of everything we do. For Grace, “We’ve always believed children should shape the way we talk about early years education and this campaign brings that to life. It reflects our values as a brand, while also actively supporting our franchisees with a clear and engaging way to connect with families.
“We’re committed to giving every franchisee in our network the tools, confidence and consistency they need to stand out locally, while still benefitting from the strength of our Monkey Puzzle brand.”
Our team has scheduled one advice webinar each month for the next three months. To register your place, and learn more about what we do, please visit Grow Futures, Including Yours – Monkey Puzzle Nursery Franchise